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Welcome to your Digital Marketing Effectiveness
1) How many people work in your organization?
Between 1 & 10
Between 10 & 50
Above 50
2) Do existing clients contribute heavily to your organization's current growth?
Yes
No
Somewhat
3) Is new client acquisition important to your organization's growth?
Yes
No
Somewhat
4) Does your organization generate any referral business ?
Yes
No
Somewhat
5) Does your organization have a website/landing page / Facebook page or any other social media presence ?
Yes
No
Somewhat
6) Has your organization worked with freelance marketing individuals in the past in areas like website development, social media, etc.?
Yes
No
Somewhat
7) Are you fully catering to your existing clients with all - or most - of the services your organization has on offer ?
Yes
No
Somewhat
8) Does your organization currently have a marketing team ?
Yes
No
9) Does your organization have at least ONE individual for marketing initiatives?
Yes
No
10) Does our marketing team understand our target buyer's motivations and pain points ?
Yes
No
Somewhat
11) Our marketing team are clear on which tactics won't connect with our target audience ?
Yes
No
Somewhat
12) When the marketing team/individual reports in, the goals set are normally met
Yes
No
Somewhat
13) Does your organization have a clear marketing goal with well defined metrics ?
Yes
No
Somewhat
14) We have defined and adhere to a documented digital strategy every quarter/ half-year/year as applicable
Yes
No
Somewhat
15) We do a face-to-face review of our marketing efforts at least once monthly
Yes
No
Somewhat
16) We monitor/track our key competitors' online activity
Yes
No
Somewhat
17) Our content strategy addresses our ideal customer profile potential pain points
Yes
No
Somewhat
18) We are aware of our cost-per-lead on each of the digital marketing channels we use ?
Yes
No
Somewhat
19) We use marketing automation to manage and filter the audiences that we build ?
Yes
No
Somewhat
20) Posting content to multiple identified social media channels is an everyday activity ?
Yes
No
Somewhat
21) A prospect searching for products/ services similar to ours would find great content leading back to our organization ?
Yes
No
Somewhat
22) A prospect searching for product/ services similar to ours would find us easily ?
Yes
No
Somewhat
23) The leads and sales generated by us online are predominantly from our ideal customer profile ?
Yes
No
Somewhat
24) We measure our online visibility vis-à-vis our competitors regularly ?
Yes
No
Somewhat
Time is Up!
Time's up
